Feasibility Study: Resume Writing and Video Introduction Service

1. 
   
   

If you've ever typed something like “Best coffee shops in New York” or “iPhone 14 price in Canada” into Google, congratulations — you've already used a keyword. In this article, you’ll learn exactly what keywords are, why they matter, the different types, and how to choose the right ones to attract real, targeted visitors. All explained in plain English — no SEO degree required.

What Are Keywords?

In simple terms, keywords are the words or phrases people type into search engines like Google to find information, products, or services. They are the keys to unlocking traffic to your website. If your content includes the same keywords people are searching for — and they’re used smartly throughout your page — your chances of showing up in the top results increase.

Example:

Imagine you own a vegan bakery. If someone searches for:

• “Vegan cakes Toronto”

• “Best gluten-free desserts near me”

And these exact terms appear in your blog title, intro, and meta description — Google might rank your page higher, making it easier for people to find your bakery.

The 2 Main Types of Keywords

1. Short-Tail Keywords

These are one or two words, very broad in meaning.

Examples:

• “Cakes”

• “Shoes”

• “Fitness”

Pros: High search volume

Cons: Very competitive, vague intent

2. Long-Tail Keywords

These are more specific, usually three or more words.

Examples:

• “Best vegan bakery in downtown Toronto”

• “Affordable running shoes for flat feet”

• “Home workout routines without equipment”

Pros: Lower competition, better conversion rates

Cons: Lower search volume — but more targeted

Why Are Keywords Important?

1. Improve SEO Rankings

By including relevant keywords in your titles, descriptions, and throughout your content, you help search engines understand what your page is about. This increases the chances of ranking higher in results.

2. Understand Search Intent

Not everyone searching is ready to buy. Keywords help you understand if someone is:

• Looking for information (“What is keto?”)

• Looking for a product or service (“Keto meal plans in Chicago”)

• Ready to buy (“Order keto meals online”)

3. Attract Targeted Leads

If your blog ranks for a term like “Buy electric bikes in Ottawa,” then most of the visitors landing on your site are likely ready to make a decision — whether it’s a purchase, a subscription, or a consultation.

The 5 Main Keyword Categories

1. Short-Tail Keywords

Broad, general keywords with massive search volume.

Example: “Coffee”

Use case: Homepage, brand awareness

2. Long-Tail Keywords

Detailed phrases with strong buyer intent.

Example: “Best coffee for French press under $20”

Use case: Blog posts, landing pages

3. LSI Keywords (Related Terms)

These are contextually related terms that help search engines better understand your topic.

If your main keyword is: “Electric cars”

LSI examples: “Tesla Model 3”, “EV charging stations”, “zero emissions vehicles”

4. Branded Keywords

Searches that include your company or product name.

Examples: “Nike Air Max 2025”, “Amazon Prime membership cost”

5. Search Intent-Based Keywords

Divided into three main types:

• Informational: “How to start a blog”

• Navigational: “Login to Facebook”

• Transactional: “Buy DSLR camera online”

How to Choose the Right Keywords

1. Know Your Audience

Ask yourself: Who am I targeting?

Are they beginners, professionals, students, athletes, or business owners? Your keywords must reflect their needs.

2. Identify Their Intent

What’s your user really trying to do? Learn? Buy? Compare?

Example:

• “Best hiking boots” → Informational

• “Buy waterproof hiking boots” → Transactional

3. Use Keyword Tools

Here are some free and paid tools to help you:

• Google Keyword Planner

• Ubersuggest

• Ahrefs

• SEMrush

• Answer The Public

• Google Trends

Each tool gives you data like:

• Search volume

• Competition level

• Cost-per-click (for ads)

• Related keyword ideas

4. Spy on Competitors

Check what top-ranking sites in your niche are targeting:

• Look at their blog titles

• Check URLs and meta descriptions

• Note repeated phrases or terms

How to Do Smart Keyword Research

1. Brainstorm Topics
   Start by listing what your audience might search for.

2. Validate with Tools
   Plug your ideas into tools to check if people actually search for them.

3. Analyze Competition
   Avoid high-volume keywords if competition is too strong — focus on long-tail opportunities.

4. Map Keywords to Content
   Use informational keywords for blog posts, transactional ones for product pages, etc.

Final Thoughts

Keywords are not just words — they are doorways to your audience.

The more strategically and naturally you use them, the more likely you are to attract real people who want what you offer.

Focus on user intent, choose the right tools, and build content that matches what people

are truly searching for.

Meta Description:

Learn everything about keywords: types, importance, tools, and strategies to rank higher on Google and get real traffic. A beginner-friendly guide for bloggers and business