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| Google AdSense vs. Google Ad Manager: Which One Is Right for You? |
In the complex and evolving world of digital marketing, online advertising plays a crucial role in promoting products and services. Google, one of the world's largest technology companies, offers two essential tools for online advertising: Google AdSense and Google Ad Manager. In this article, we will explore the differences between these two services and when to use each of them.
Google AdSense:
The Role of Google AdSense:
- Google AdSense is an advertising service used by publishers (such as websites and blogs) to display Google ads on their content.
- It allows publishers to earn revenue by showing Google ads on their websites.
How to Register for Google AdSense:
1. Visit the Google AdSense website on the web (https://www.google.com/adsense/).
2. Click on "Get started now" or "Start now."
3. Log in to your Google account or create one if you don't have an account yet.
4. Follow the provided steps to complete your personal information and your website.
5. After completion, your application will be reviewed by the Google AdSense team, and you will be notified of approval or rejection.
Acceptance Requirements for Google AdSense:
- You must be the owner of an existing website or blog.
- The content you publish must comply with Google AdSense policies, including advertising policies and privacy policies.
- The page through which you apply must be accessible to all visitors and must not contain prohibited content.
- You must have a valid bank account to receive payments.
Google Ad Manager:
The Role of Google Ad Manager:
- Google Ad Manager is an ad management tool used by companies and advertising agencies to configure and manage advertising campaigns on Google platforms, such as Google Search and the Display Network.
- It enables advertisers to specify targeted advertising strategies, define their target audience, and set their budgets.
How to Register for Google Ad Manager
1. Visit the Google Ad Manager website on the web (https://admanager.google.com/).
2. Click on "Start now."
3. Log in to your Google account or create one if you don't have an account yet.
4. Follow the provided steps to set up your Google Ad Manager account and your advertising platform.
Acceptance Requirements for Google Ad Manager:
- You must be the owner of a website or application with advertising space available for sale.
- You must comply with Google Ad Manager policies, as well as local and international laws.
- The acceptance process is subject to Google's review for integrity, quality, and content.
Conclusion:
In summary, Google AdSense generates revenue by displaying ads on website content, while Google Ad Manager empowers advertisers to create and manage targeted advertising campaigns on Google platforms. Choosing the right tool depends on your needs and objectives. You should review the complete requirements on Google's official website to ensure compliance with current requirements and laws.